What is content strategy?
Content strategy is the plan that decides what your company publishes, who each piece is for, what it should achieve and how you measure it. It connects your content to your buyers and your business goals, so publishing becomes a deliberate choice instead of a calendar task.
Why should I invest in a content strategy?
Because content without a strategy usually brings in the wrong readers, goes unused by sales and gets replanned from scratch every quarter. A strategy points your team’s effort at the topics and buyers that lead to revenue.
What is the difference between content strategy and content marketing?
Content strategy is the plan. Content marketing is creating and distributing the content. The strategy decides what to create and why, and content marketing carries it out.
What does a content strategy consultant do?
A content strategy consultant studies your buyers, your existing content and your market, then builds a plan your team can follow. In my case that means interviews with your sales, customer success and leadership teams, a full content audit, a prioritized roadmap and briefs your writers can use straight away.
How long does it take to build a content strategy?
About a month. That covers the research, interviews, audit and planning. Putting the strategy into action takes longer and depends on how much your team can publish.
How is this different from your AI search strategy service?
Content strategy decides what your company should publish and why. AI search strategy focuses on getting your brand named and cited in AI engines like ChatGPT and Perplexity. They work well together, but they are separate services, and you can start with either one.
Do you write the content as well?
Yes. I write content from $500 per piece, and I can also brief and edit the work of your in-house or freelance writers.
What do you need from my team?
Time with your sales, customer success and leadership teams for interviews, access to your analytics and Search Console, and any call notes or customer research you already have.
Do you work with companies outside software?
Yes. I work with funded B2B companies across industries. The process is the same: understand the buyer first, then plan the content around them.
