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Portfolio

Hi there, my name is Dorcas. I am a content and AI search strategist. This portfolio represents 8 years of creating content + strategy for B2B and SaaS companies.

Trusted by 30+ leading B2B SaaS brands

Audits

SEO and content audit117 of 249 pages indexed

Mainstack technical SEO and content audit

Prioritized fixes across indexation, speed, links and headings

Company: Mainstack
Industry: Creator economy and fintech
Audience: Marketing and product leads

Cover of the RevenueCat AI search audit: I audited RevenueCat's visibility across AI search

RevenueCat AI visibility audit

Share of voice and citations against six competitors

Company: RevenueCat
Industry: Subscription software for apps
Audience: Marketing leadership

IntelivitaWebsite auditHomepage audit, section by section

Intelivita website audit

Each problem paired with what to change

Company: Intelivita
Industry: App development agency
Audience: Founders and marketing team

Cover image: Moniepoint competitor research and positioning analysis

Moniepoint competitor research and positioning analysis

Company: Moniepoint
Industry: Fintech and banking
Audience: Marketing and product teams

Content strategy

Cover image: Content Strategy for Mainstack

Content strategy

Content Strategy for Mainstack

Company: Mainstack
Industry: Creator economy and fintech
Audience: Creators and small businesses

Cover image: Content Strategy for a B2B Project Management Platform

Content strategy

Content Strategy for a B2B Project Management Platform

Company: B2B client (name changed)
Industry: Project management software
Audience: B2B project and operations teams

Cover image: Content Strategy Plan for Twenty CRM

Content strategy

Content Strategy Plan for Twenty CRM

Company: Twenty CRM
Industry: Open-source CRM
Audience: Startups and technical teams

Cover image: Product Marketing Plan for the ElevateFit App

Product marketing

Product Marketing Plan for the ElevateFit App

Company: ElevateFit
Industry: Fitness app
Audience: People building a fitness habit

Cover image: Marketing Strategy Plan for ProLease

Marketing strategy

Marketing Strategy Plan for ProLease

Company: ProLease
Industry: Lease management software
Audience: Property and leasing teams

Thought leadership and case studies

Case study #1 · Mainstack

How I Built Mainstack's Content Engine From the Ground Up

Creator economy and fintech · In-house, Head of Content Strategy · 250% blog traffic growth in three months

Read the story Case study #2 · Oakview Capital

Rebuilding SEO around product-led topic clusters

B2B · SEO and content · $250K+ pipeline influenced and 31% more demo conversions

Read the case study Case study #3 · Userpilot

30+ search-led articles for SaaS buyers

B2B SaaS · Freelance SEO and AEO articles · 10 articles in Google AI Overviews

Read the case study Case study #4 · ClusterSub

20+ landing pages and the dashboard microcopy

SaaS · Website and product copy · 17x more users completing onboarding

Read the case study Case study #5 · Lyawellness

30+ ads and a sales automation that logs every sale

Wellness · Ads and AI automation · $20K+ in sales

Read the case study Case study #6 · AI automation

I Built an AI Agent Workflow to Write My LinkedIn Posts. Here Is How I Did It.

Personal project · AI automation · An agent workflow that drafts LinkedIn posts

Read the article

Articles

Cover image: AI Writing Tools: A Hands-On Guide

AI Writing Tools: A Hands-On Guide

Hands-on testing of each tool, with original screenshots

Published by: Semrush
Industry: SEO and marketing software
Audience: Marketers and content teams

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Cover image: Content Strategy: How to Build One That Works

Content Strategy: How to Build One That Works

Ghostwritten, with updated keywords and new strategic sections

Published by: Semrush
Industry: SEO and marketing software
Audience: Content marketers

Read the article

Cover image: How to Run a Business

How to Run a Business

Edited, restructured and updated with new resources

Published by: HubSpot
Industry: CRM and marketing software
Audience: Small business owners

Read the article

Cover image: Content Gap Analysis

Content Gap Analysis

Published by: Moz
Industry: SEO software
Audience: SEO and content marketers

Read the article

Cover image: Omnichannel Customer Experience

Omnichannel Customer Experience

Published by: Sprout Social
Industry: Social media management software
Audience: Customer experience teams

Read the article

Cover image: Customer Service Reports

Customer Service Reports

Published by: Sprout Social
Industry: Social media management software
Audience: Customer service leaders

Read the article

Cover image: SMS Marketing

SMS Marketing

Published by: Sprout Social
Industry: Social media management software
Audience: Marketers

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Cover image: Everything You Need to Know About Social Media Algorithms

Everything You Need to Know About Social Media Algorithms

Published by: Sprout Social
Industry: Social media management software
Audience: Social media managers

Read the article

Cover image: How to Create an Effective LinkedIn Business Page in 6 Steps

How to Create an Effective LinkedIn Business Page in 6 Steps

Published by: Sprout Social
Industry: Social media management software
Audience: Social media managers

Read the article

Cover image: User Journey vs User Flow: What Is the Difference and Why We Need Both

User Journey vs User Flow: What Is the Difference and Why We Need Both

Published by: Userpilot
Industry: Product adoption software
Audience: Product managers and UX teams

Read the article

Cover image: Emotional Design Examples

Emotional Design Examples

Published by: Userpilot
Industry: Product adoption software
Audience: Product designers

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Cover image: 21 Best Customer Onboarding Videos for SaaS

21 Best Customer Onboarding Videos for SaaS

Published by: Userpilot
Industry: Product adoption software
Audience: SaaS product and growth teams

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Cover image: The UX Designer's Guide to Critical User Journey Mapping

The UX Designer's Guide to Critical User Journey Mapping

Published by: Userpilot
Industry: Product adoption software
Audience: UX designers

Read the article

Cover image: Top UX Trends That Are Shaping the SaaS Industry

Top UX Trends That Are Shaping the SaaS Industry

Published by: Userpilot
Industry: Product adoption software
Audience: SaaS product teams

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Cover image: What Is Product Knowledge for Sales Teams?

What Is Product Knowledge for Sales Teams?

Published by: Document360
Industry: Knowledge base software
Audience: Sales leaders

Read the article

Cover image: Guide to Create Public Documentation: Importance, Examples and Challenges

Guide to Create Public Documentation: Importance, Examples and Challenges

Published by: Document360
Industry: Knowledge base software
Audience: Technical writers

Read the article

Cover image: Documentation Version Control: How It Can Improve Collaboration and Workflows

Documentation Version Control: How It Can Improve Collaboration and Workflows

Published by: Document360
Industry: Knowledge base software
Audience: Documentation teams

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Cover image: Customer Experience and Content Marketing for SaaS in the Post-COVID Era

Customer Experience and Content Marketing for SaaS in the Post-COVID Era

Published by: HackerNoon
Industry: Tech publishing
Audience: SaaS marketers

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Cover image: Consulting Networking: How to Network to Land a Job as a Consultant

Consulting Networking: How to Network to Land a Job as a Consultant

Published by: 3veta
Industry: Scheduling software for consultants
Audience: Consultants

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Cover image: Product-Market Fit: What It Is and How SaaS Companies Can Achieve It

Product-Market Fit: What It Is and How SaaS Companies Can Achieve It

Published by: Medium
Industry: Self-published
Audience: SaaS founders

Read the article

Cover image: 5 Growth Marketing Strategies Examples (Based on Tips From Growth Marketers)

5 Growth Marketing Strategies Examples (Based on Tips From Growth Marketers)

Published by: Medium
Industry: Self-published
Audience: Growth marketers

Read the article

Website and landing pages

Screenshot of Mainstack homepage

Mainstack homepage

Grow your creator business without limits

Published by: Mainstack
Industry: Creator economy and fintech
Audience: Creators and small businesses

Screenshot of ClusterSub homepage

ClusterSub homepage

Cut subscription cost by up to 50%

Published by: ClusterSub
Industry: Subscription management fintech
Audience: Consumers managing subscriptions

Screenshot of Herconomy homepage

Herconomy homepage

Earn up to 20% interest annually

Published by: Herconomy
Industry: Fintech for women
Audience: Women saving and investing

Screenshot of TopDot homepage

TopDot homepage

Engineering digital excellence

Published by: TopDot
Industry: Software engineering services
Audience: Companies hiring engineering teams

Screenshot of Medikal app landing page

Medikal app landing page

Access your health record with one click

Published by: Medikal
Industry: Health tech
Audience: Patients

Landing page copyPromote hot products. Earn high commissions.

Mainstack Affiliate Program landing pages, for affiliates and merchants

Published by: Mainstack
Industry: Creator economy and fintech
Audience: Affiliates and merchants

Emails and newsletters

NewsletterDecember's secret for profitable creators

Mainstack creator newsletter

Published by: Mainstack
Industry: Creator economy and fintech
Audience: Creators

NewsletterThe cheapest hire is rarely the cheapest hire

Oakview Capital newsletters and promotional email

Published by: Oakview Capital
Industry: B2B
Audience: Subscribers and prospects

Video

Screenshot of Mainstack x Moonshot by TechCabal

Mainstack x Moonshot by TechCabal

Published by: Mainstack
Industry: Creator economy and fintech
Audience: Creators and tech audiences

Watch the video

Screenshot of Mainstack x Naira Life: event ticketing case study

Mainstack x Naira Life: event ticketing case study

Published by: Mainstack
Industry: Creator economy and fintech
Audience: Event organizers

Watch the video

InstagramPromotional videoMoment with Mainstack

Moment with Mainstack: promotional video

Published by: Mainstack
Industry: Creator economy and fintech
Audience: Creators

Watch the video

Testimonials

Great job matching Sprout’s tone & voice. The article was easy to read, followed the brief, and overall was very professionally done.

SEO Specialist · Sprout Social

I’m excited to say I’ve got your piece ready to go now. It has been great working with you on this.

Learning & Development Specialist · Moz

The article was well written overall and followed the brief. I’d like to offer you a long-term collaboration as a freelance writer for us.

Content team · Userpilot

The team is happy with the content and would like to proceed further.

Senior SEO Specialist · Churn360 (Kovai.co)

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