About

Hi, I'm Dorcas.

I help B2B brands show up on Google and in AI answers like ChatGPT, and turn that attention into leads and sales.

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Dorcas Adisa, organic and AI search strategist

My story

Dorcas Adisa in a white shirt, smiling at an event

01 · Where it started

I started as a writer

I started writing in 2019. One of my first clients sold products on Amazon, and I wrote for their online store. From there I became a copywriter, writing website copy and launch campaigns for agencies.

02 · Finding SaaS

Then I moved into SaaS

Copywriting led me to software companies, and within a few years I was writing for HubSpot, Semrush, Moz and Sprout Social. The more I wrote, the more I wanted to know why some content got found and some never did. That question pulled me into SEO, then content strategy, and then into how AI tools like ChatGPT choose which brands to recommend.

Dorcas Adisa in a black dress and pearls, smiling

03 · Leading content

Then I led content teams

I led content at Oakview Capital and then Mainstack, where I ran a team of six and rebuilt how content was planned, written and published. Today I work on my own with B2B teams on SEO, AI search, content strategy and marketing automation.

A few things about me

Home

I live in Ibadan, Nigeria.

Education

I studied architecture at FUTA, Akure, and hold a bachelor's and a master's degree in it.

Spare time

I love to cook. It is what I do when I am not working.

Random fact

I do not eat chicken. Yes, really.

Favorite book

Broken by Fatima Bala.

Big dream

A huge library of books where I can sit down and get lost for hours.

Learning now

How to build automations that take repetitive work off marketing teams. I share what I learn on LinkedIn.

What my work has done for clients

After rebuilding Oakview Capital's SEO around product-led topic clusters, we:

Grew monthly organic visits to 248K within 12 months
Influenced $250K+ in pipeline
Generated 580+ qualified leads from an industry survey people signed up to download
Lifted demo conversions from blog traffic by 31%

See the case study

As Head of Content Strategy at Mainstack, I:

Grew blog traffic by 250% in three months
Influenced $100K+ in pipeline through integrated campaigns
Earned 19.1K backlinks, lifting domain authority to 30
Reached a 9% activation rate across 55K+ users with feature launch content

See the case study

After publishing 30+ search-led articles for Userpilot, we:

Got 20+ articles onto Google's first page
Got 10 articles into Google AI Overviews

See the case study

After I wrote 20+ landing pages and the dashboard microcopy for ClusterSub, the team saw:

17x more users completing onboarding
200% organic growth on the website

See the case study

Experience

2026 to nowIndependent organic and AI search strategist

2025 to nowFreelance content partner, Oakview Capital

2025 to 2026Head of Content Strategy, Mainstack

2023 to 2025Content Marketing Manager, Oakview Capital

2022 to 2023Content Marketing Writer, Userpilot (freelance)

2019 to 2022Content marketer for agencies and SaaS brands

Hi, I'm Dorcas.

My story

I started as a writer

Then I moved into SaaS

Then I led content teams

A few things about me

What my work has done for clients

After rebuilding Oakview Capital's SEO around product-led topic clusters, we:

As Head of Content Strategy at Mainstack, I:

After publishing 30+ search-led articles for Userpilot, we:

After I wrote 20+ landing pages and the dashboard microcopy for ClusterSub, the team saw:

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Experience

Certifications

Education

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