Case studies

What I have delivered for clients

Organic search, AI search and content results for B2B teams, from early-stage startups to established brands.

$500K+

Pipeline influenced by search

2M+

Organic visitors

700%

Organic growth

38%

AI answer mention rate

50+

Articles in Google AI Overviews

300+

User signups from organic content

Oakview CapitalResults snapshot
248Kmonthly organic visits within 12 months
$250K+pipeline influenced by campaigns
580+marketing-qualified leads from a gated industry survey
31%more demo conversions from blog traffic
B2B · SEO and content

Oakview Capital

The work: Rebuilt the SEO strategy around product-led topic clusters and comparison pages, and ran integrated campaigns across the blog, webinars, email and LinkedIn.

"Dorcas helped us rethink our content strategy at Oakview. She built topic clusters that grew our monthly organic traffic to 248,000, increased demo conversions by 31%, and influenced over $250,000 in pipeline." Victor O., Founder

B2B SaaS · Content strategy

Mainstack

The work: As Head of Content Strategy, owned content end to end, ran a domain unification project, and built the publishing system for a team of six.

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MainstackResults snapshot
250%blog traffic growth in three months
$100K+pipeline influenced by integrated campaigns
19.1Kbacklinks, lifting domain authority to 30
9%activation rate across 55K+ users after feature launch content
UserpilotResults snapshot
30+articles published for SaaS buyers
20+articles on Google's first page
10articles in Google AI Overviews
60Kmonthly organic visits to userpilot.com, where my articles are published
B2B SaaS · SEO and AEO

Userpilot

The work: Published more than 30 search-led articles for SaaS buyers and tightened the on-page SEO across every post.

SaaS · Website and product content

ClusterSub

The work: Wrote more than 20 landing pages and the UX microcopy for the customer and admin dashboards.

"Dorcas understood our product and audience at ClusterSub. Her work across our website and mobile app helped us achieve 17x higher onboarding completion and 200% organic growth. Now, people find us on ChatGPT." Precious, CEO

ClusterSubResults snapshot
Screenshot of the ClusterSub homepage
17xmore users completing onboarding
200%organic growth on the website
LyawellnessResults snapshot
$20K+in sales
30+video and text ads published
500+transactions logged in real time
5tools connected into one automation
Wellness · Ads and AI automation

Lyawellness

The work: Created and published more than 30 video and text ads, then built a sales automation connecting Claude, systeme.io, Google Sheets, Gmail and WhatsApp, so every sale is recorded the moment it happens.

"She took the time to understand the audience, identify the right opportunities, and build a strategy around what the business actually needs." A.J., CEO

Published work

Read my articles on the brands I have written for

See the full portfolio →

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