Dorcas Adisa
Content refresh for AI search

Make the content you already have work in AI search.

I help B2B SaaS brands restructure the blog and product pages they already have, so Google AI Overviews and AI assistants quote them without losing the rankings they have earned.

Get a free AI visibility auditFree AI auditBook a 30-minute callBook a call
Google AI Overview

An onboarding checklist covers account setup, a first key action and a check-in within the first week.

Source:your-site.com/onboarding-checklist
Before
Answer buried in paragraph five
After
Answer first
Question headings and FAQ
50+Articles earning Google AI Overview placements
65+Website pages cited across AI search platforms
6.8%Organic click-through rate after on-page work at Userpilot, up from 5.2%
The article was well written overall and followed the brief. I’d like to offer you a long-term collaboration as a freelance writer for us.
Content team · Userpilot

These struggles sound familiar?

Impressions up, clicks down.

Your pages still rank, but Google answers the question on the results page, so fewer people click through.

AI Overviews quote competitors.

For keywords you already rank for, the summary at the top quotes someone else’s page instead of yours.

Answers buried in long intros.

The useful part of each post sits five paragraphs down, and AI engines skip right past it.

Outdated facts.

Old prices, retired features and stale statistics sit on pages AI tools still read and repeat as true.

Sound like you? Here’s how I fix it ↓

Answer engine optimization services

How I make your pages quotable

Audit
  • Search Console review
  • Pages with high impressions and falling clicks
  • AI Overview and citation check
  • Priority list ranked by revenue
Restructure
  • Answer in the first 40 to 70 words
  • Headings rewritten as buyer questions
  • Lists and tables
  • Same URL, rankings kept
Update
  • Updated facts, prices and sourced statistics
  • FAQ block with FAQ and Article schema
  • Internal links
  • Consistent brand wording
Track
  • Clicks before and after
  • AI Overview appearances
  • AI citations for each page
The anatomy

What a blog post that AI platforms quote and cite looks like

Every page I refresh is rebuilt around these 12 parts, so Google and AI tools can find the answer, trust it and quote it.

01 The title is written as a question, the way buyers ask AI.

How do I choose a CRM for a five-person sales team?
By Ada, Head of RevOps · Updated this month

02 A named expert author and an “updated” date show E-E-A-T and freshness.

03 A key takeaways (TL;DR) section sums up the page at the top.

Key takeaways

04 The main answer comes in the first 40 to 70 words.

05 Each heading is rewritten as a question buyers ask.

What should a small team look for?

06 Each paragraph covers one idea, so it is easy to quote.

07 Your own original data, with a source, gives AI a reason to cite you.

Our data: what 120 sales teams told us [source]

08 A comparison table lays the options side by side.

09 Numbered steps let AI pull a how-to answer in order.

1.2.3.
→ Related: how to set up your first CRM

10 Links to related pages show depth on the topic.

11 An FAQ section answers the next questions buyers ask.

FAQ+ Is a free CRM enough?+ How long does setup take?
<script type="application/ld+json"> Article, FAQPage

12 Article and FAQ schema tell crawlers what each part of the page is.

  1. 01 The title is written as a question, the way buyers ask AI.
  2. 02 A named expert author and an “updated” date show E-E-A-T and freshness.
  3. 03 A key takeaways (TL;DR) section sums up the page at the top.
  4. 04 The main answer comes in the first 40 to 70 words.
  5. 05 Each heading is rewritten as a question buyers ask.
  6. 06 Each paragraph covers one idea, so it is easy to quote.
  7. 07 Your own original data, with a source, gives AI a reason to cite you.
  8. 08 A comparison table lays the options side by side.
  9. 09 Numbered steps let AI pull a how-to answer in order.
  10. 10 Links to related pages show depth on the topic.
  11. 11 An FAQ section answers the next questions buyers ask.
  12. 12 Article and FAQ schema tell crawlers what each part of the page is.

How I deliver AEO content refresh services

01

Audit the library

Week 1

I use your Search Console data to find pages with high impressions and falling clicks.

02

Pick the quick wins

Week 2

We start with the pages closest to being quoted, and closest to revenue.

03

Refresh each page

Week 3 onward

I restructure each page and keep the URL, so its rankings stay intact.

04

Track the change

Every month

You see clicks, AI Overview appearances and AI citations for each page, before and after.

Proof

What clients say

Dorcas understood our product and audience at ClusterSub. Her work across our website and mobile app helped us achieve 17x higher onboarding completion and 200% organic growth. Now, people find us on ChatGPT.
Precious · CEO, ClusterSub
The article was well written overall and followed the brief. I’d like to offer you a long-term collaboration as a freelance writer for us.
Content team · Userpilot
HubSpotSemrushSprout SocialUserpilotMozMainstackDocument360Herconomy

Brands I have created content and strategy for since 2019.

Pricing

Pick the right AEO content refresh support for your business

AEO content refreshFrom $500per page
  • Answer-first restructuring of existing pages
  • Brand fact and positioning consistency
  • Two rounds of revisions
Book a call
AI-ready contentFrom $500per article
  • Research brief built on a real buyer question
  • Answer-first structure with SEO and AEO checks
  • Two rounds of revisions
Book a call
AI search strategyFrom $3,000per month
  • Prompt research, visibility tracking and monthly reporting
  • Content refresh and new AI-ready content plan
  • Off-site and community strategy
Book a call

Need something that does not fit these? Book a call and I will put together a custom proposal.

Timing

When is the right time for an AEO content refresh?

If two or more of these sound like your blog, your existing pages are ready to work harder.

All I need to start: view access to your Google Search Console.

01

Clicks are falling

Impressions hold steady, but clicks keep dropping.

02

You are missing from AI answers

You rank on Google but rarely show up in AI Overviews or ChatGPT.

03

Competitors get named instead

AI tools name your competitors for questions your pages already answer.

04

Your content is out of date

Facts, prices or screenshots in older posts no longer match reality.

05

You need faster wins

You want results sooner than new content can bring.

Not sure yet?

Get a free AI visibility audit and see which pages to refresh first.

Get a free AI audit →

AEO Content Refresh FAQs

What is answer engine optimization (AEO)?

AEO is the work of making your pages easy for AI tools and Google's AI Overviews to understand and quote. It focuses on clear answers, structure and trustworthy facts.

Will refreshing pages hurt our rankings?

The aim is the opposite. I keep each URL, keep the parts that earn the ranking, and add the structure AI tools need. Every change is tracked so we can see the effect page by page.

What is AIO, or AI Overview optimization?

AIO usually means optimizing for Google's AI Overviews, the AI summaries at the top of many search results. It is one part of AEO, and it is included in every refresh.

Which pages do you refresh first?

Pages that already have impressions, sit close to the top of results and support a buying decision. They are the quickest wins.

Is this the same as hiring an AEO agency?

The scope is the same. The difference is that one senior strategist does the work and reports to you directly.

Why should we refresh existing pages instead of writing new ones?

Your existing pages already have rankings, links and impressions. Restructuring them so AI tools can find and quote the answer is often the fastest way to show up in AI answers, while new pages start from zero.

What exactly do you change on each page?

I put the answer to the main question in the first 40 to 70 words, rewrite headings as the questions buyers ask, turn steps and comparisons into lists and tables, update facts and statistics with sources, add an FAQ block with FAQ and Article schema, add internal links and make the wording about your brand clear and consistent.

What do you need from our team?

Access to Search Console and analytics, access to your CMS or an agreed way to hand over changes, and the product facts and positioning you want every page to repeat.

How do you measure the results?

For each refreshed page, I compare before and after: clicks and impressions in Search Console, appearances in Google AI Overviews and citations in AI tools such as ChatGPT, Perplexity, Gemini and Claude.

How do you track AI citations?

I run a fixed set of buyer prompts in the main AI tools on a regular schedule and record which of your pages are cited. Where it is available, I also use Bing Webmaster Tools' AI Performance report, which shows first-party citation data.

How often will we get a report?

Every month. Each report shows what changed on each page, how it performed and what to refresh next.

How long before we see results?

It varies by page and platform. Changes start to show once Google and AI tools recrawl the page, so we review results every month instead of promising a fixed date.

Can you guarantee AI citations?

No. Nobody controls what AI tools choose to cite. A refresh gives each page a much better chance of being quoted, and the tracking shows you exactly what changed.

How much does a refresh cost?

An AEO content refresh starts from $500 per page, with two rounds of revisions included.

How many pages should we refresh first?

We start with the pages closest to being quoted and closest to revenue. The audit shows which ones those are, so the first batch is based on your data rather than a guess.

Find out which of your pages AI is ready to quote

Get a free AI visibility audit, or book a 30-minute call.

Get a free AI visibility auditFree AI auditBook a 30-minute callBook a call
Dorcas AdisaDorcas Adisa
Organic and AI Search Strategist