What is AI search optimization?
AI search optimization is the process of getting your brand mentioned, cited and described accurately in AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. It covers your own content, how consistently your brand is described across the web, and your presence on the third-party sources AI engines trust.
Why should I invest in AI search optimization?
Because your buyers are already using AI engines to build vendor shortlists, and those answers include only a few brands. If you are not one of them, you lose the deal before you know it existed. AI search optimization tells you where you stand and fixes the gaps.
How is this different from SEO?
SEO focuses on ranking pages in a list of results. AI search optimization focuses on being included and cited inside a single generated answer. The two overlap, and strong SEO helps, but AI engines reward different things: clear answers, consistent brand facts and mentions on trusted third-party sites.
Are AEO and GEO the same thing?
They are close enough that the difference rarely matters in practice. Answer engine optimization (AEO) and generative engine optimization (GEO) both describe the work of being cited in AI answers. I cover both under AI search strategy.
Which AI engines do you track?
ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode. If your buyers rely on another engine, I add it.
How long does it take to see results?
Refreshed pages can start appearing in answers within weeks. Broader category visibility takes longer, usually a few months of steady work. I report monthly so you can see progress from the start.
How do you measure success?
I track how often your brand is mentioned and cited for a fixed set of buyer questions, how that compares with competitors, how accurately you are described, and how much traffic and pipeline arrives from AI sources.
Do you do technical SEO?
No. I focus on strategy, content and off-site presence. Where technical changes would help, I write clear recommendations for your developers or your technical SEO partner.
What do you need from my team?
Access to your analytics and Search Console, a call with sales or customer success so I understand how your buyers talk, and someone who can approve and publish content.
What is included in the free audit?
A snapshot of how AI engines currently answer your buyers’ most important questions, where your competitors appear and you do not, and the first fixes I would make. You get a reply the same or next day, and the audit itself in 3 to 5 days.
